Why 100% pure? “As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” Says Dr. Nancy Lonsdrof, M.D. an lowa-based physician, “They should be consumed with the same prudence that we use to choose our breakfast cereal.” – April 2006 issue of Women's Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% products are truly 100% Pure-no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.
Why Vegan? 100% Pure loves animals and they refuse to support anything that hurts animals which is why none of their formulas are ever tested on animals (everything they use is food grade and does not require testing, whereas chemical ingredients must be tested). All their makeup brushes are from synthetic fibers. No animals were hurt for their fur and no animals were hurt for any of our ingredients (the only animal ingredient we use is crulety free honey).